Momofuku, a food and restaurant brand started by food mogul David Chang, said it won’t defend its trademark on the name “chile crunch” after it sparked an outcry by sending cease-and-desist letters to other businesses using the term.
Feeling the heat: Momofuku’s ‘Chili Crunch’ trademark sparks fiery backlash
The culinary world has been stirred by a legal battle over the term “chili crunch.”