Courtesy: Spirit Halloween
The members of HUNTR/X, the fictional K-pop girl group from the animated Netflix film KPop Demon Hunters, have already conquered the streaming world. Now, they’re taking over Halloween.
According to the latest Google Search data, the KPop Demon Hunters characters dominate the 2025 Halloween costume rankings, with Rumi, Zoey, and Mira—the trio of demon-hunting K-pop stars—claiming the top three spots. The surge in search interest is not just a passing trend; it reflects a growing global fascination with AAPI (Asian American Pacific Islander) culture, a theme that has increasingly permeated entertainment in recent years.
In Google’s Frightgeist rankings, members of the KPop Demon Hunters and Labubu take up seven of the top 10 spots.
In fact, over 80% of U.S. metropolitan areas have at least one KPop Demon Hunters costume in their top five trending selections. In cities like Los Angeles, Honolulu, and Houston, every one of the top five most-searched costumes is from the Netflix hit. More than half of all U.S. metropolitan areas have Rumi as their top trending costume.
To meet the surge in demand, Spirit Halloween has teamed up with Netflix to offer exclusive KPop Demon Hunters costumes for both kids and adults. However, many of the costumes are already sold out online, prompting fans to flock to physical stores for their K-pop-inspired outfits.
Honestly, this whole thing feels fake. Maggie Kang made the girls in the movie look less Asian and more white looking on purpose, like if they were too Asian looking they wouldn’t be good enough for the movie. And now they’re parading Asian girls in costumes like the film is some kind of empowerment story, when it actually slaps them in the face.
On top of that, all the Asian guys in the movie were made to look like losers — even the romantic lead, who got killed off in the end. That was another sell-out move. Kang’s getting rich and famous off this kind of phony “representation.” Sad.