Ethnic media have struggled just as much as mainstream media during the recession.
We have too many mountains to climb. Mainstream media have a business and sales division seperate from its editorial staff. We don’t have that luxury. We are jacks of all trades. Amazingly, over time, we have become experts in many areas!
The question is, are we willing to share our own expertise? How do we overcome distrust between one another? That will be one of the obstacles for Sea Beez, to break the ice among the competitors.
Sea Beez has designed a number of workshops for ethnic media. This will create opportunities for ethnic media to interact and network. It’s a good start.
The other immediate opportunity for cooperation is to set up its website with links to all the participants’ websites. List all the participants as partners. Promoting Sea Beez’s website would mean promoting the ethnic media. Let the other partners share stories and content among themselves as long as they credit one another.
Unity within the group can serve as a powerful force to fight social injustices, market to a broader audience, and gain access to more networks — all to develop new projects.
The sky’s the limit. ♦
For more information about Sea Beez, visit seabeez.com.