Seattle fashion designer Luly Yang was tapped in February 2016 to redesign uniforms for Alaska’s 12,000 uniformed employees. The uniform project is the next visual step in Alaska’s biggest brand update in 25 years.
Yang and her team and a project team from Alaska are spending the next few months conducting focus groups with employees from all of Alaska’s uniformed work groups: pilots, flight attendants, airport staff (including customer service, ground service, ramp, and lounge employees) aircraft technicians, and stores agents (responsible for airplane parts), to better understand the specialized needs of airline employees.
Yang’s team is planning to have an initial design direction by summer 2016. From there, they will look at sourcing materials, manufacturing, and distributing the uniforms to 12,000 employees. The entire process is expected to take 2 to 3 years, with the new uniform line debuting in 2018. (end)