“Can you buy two boxes of milk powder for me?” a Chinese woman asked me in a desperate tone last week at Costco.
“Sure,” I said. “Why?”
“I am going to China for a few months, and my baby is a year old. Costco only allows a box per customer (with a coupon).”
She didn’t need to say more. We walked together to the cashier with the USA milk powder.
For years, China has flexed its muscles in investment overseas to develop their influence and brand names. However, tainted milk and other food scandals really crushed China’s credibility.
That USA brand symbolizes reliability. Having the customer’s confidence is powerful. It doesn’t matter whether a woman is educated or not, rich or poor — she realizes that Made in the USA is safe for her baby.
I still remember the mother’s smile and gratitude after receiving the milk powder from us.
Well, the USA brand rocks. ♦